Blog Post Templates

When you first start out writing, you might find yourself staring at an empty screen a lot. Don’t worry about having to come up with some brilliant piece of literary work. Whatever you come up with, it will be good enough in the beginning. Practice makes perfect, so give yourself some time.

Until you are there, just make your life easier by using a blog post template. Practicing with these templates will improve your creative writing skills and fill up your blog at the same time.

Tips Before You Start:

Remember why you are blogging. What is your purpose? It’s okay to write about an assortment of things, but try to focus on one specific theme. If you don’t have a theme yet, find the common thread after you’ve written several posts.
Define your target audience. Who are you writing for?
Write from the reader’s perspective. What does your reader gain from reading your post?
Posts should be at least 400 words. Preferably 1000-2000, divided into short paragraphs (3-4 sentences) with descriptive headings for each section.
Use space, lists and bullet points when appropriate.
Use an attractive image in the header.
Insert your post title in the featured image title and alt tag.

Pick a Blog Post Type

The following blog post templates are divided into the 3 most effective blog post types. Pick one to your liking and then use the appropriate templates below.

“How To” blog posts: you describe step by step how to do a certain thing. This is an educational blog post in which you share your experience and knowledge for free.
List posts: e.g. you list a “Top 10” of e.g. “Unique Ways To Wear a Scarf”.
Personal Story posts: you combine a business lesson with your own experience. In this post you share something personal, which will help you connect to your reader. It can be educational, funny, or simply something that your reader will recognize and relate to.

#Step 1: Sexy Title

The headline is the most important part of your post. Lure your readers in with a compelling title, but keep it real. Don’t promise something that you can’t deliver in the content.

The web is full of bland content. You have got to stand out with such a compelling, delicious tempting headline that readers feel compelled to click through and read your post. Spend at least half of the time you spend writing your post working on your headline. Create multiple versions and then choose the best one.

Choose one of the following titles and insert your own words at ___ , or number at # (for list posts).

“How To” Post Title Templates

How To Completely Change ___
How To Get Rid Of ___
How I Managed To___

List Post Title Templates

# Unique Ways To ____
# Greatest ____ Hacks For ____
# Things You Didn’t Know About ____

Personal Story Title Templates

Is ___Really___For You?
What ____ Taught Me About ____
Why I Don’t ____

#Step 2: Introduction

Introduce your reader to the topic and summarize your main ideas. This is the second most important part of the blog post.

This is the opening paragraph of the blog post in which you summarize your main ideas. After the title, this introduction reels the reader in or throws him back out to sea. It explains what the post is about, and tells the reader why they should read on. Keep it limited to one paragraph consisting of 3 or 4 sentences.

Introduction Template

You can apply the following Introduction template to all 3 types of blog posts.

Share your story. Begin with a personal anecdote. What did you experience (good or bad) that taught you the lesson about this subject?
Write as if you were talking to a friend.
Be honest and don’t be afraid to share your failures. In contrast to what you might believe, sharing your failures doesn’t show weakness, it shows strength. You’ve learned from them and you’re all the stronger because of it.
Explain why the reader should read on; introduce your best lessons learned, your tips, your story or whatever is appropriate, and tell your audience how that is going to help them.

Insert your own words at ___.

Have you ever___? If so, you’ll know that it’s___because___. I remember when I was___, I found it___to___. After___, I learned that___. In this post I will show you___.

#Step 3: Main Body

Your main body can consist of one or several sections that are all interconnected, but they need a subtitle of their own. The subtitle indicates what you’re going to discuss next.

This is the biggest part of the blog post. We live in an age of skimmers and scanners who don’t have time to read most blog posts fully, so you need to keep your blog clear and easy to read. You do this by using several short paragraphs, bullet points and numbered lists.

Main Body Template

You can apply the following Main Body templates to all 3 types of blog posts.

Subtitle 1: [insert subtitle]
Describe first lesson learned and resulting practical advice for your audience.

Subtitle 2: [insert subtitle]
Describe second lesson learned and resulting practical advice for your audience.

Subtitle 3: [insert subtitle]
Describe third lesson learned and resulting practical advice for your audience.

Subtitle 4: [insert subtitle]
Describe fourth lesson learned and resulting practical advice for your audience.

And so forth…

You can create multiple paragraphs per subtitle, as long as you only include content that supports your subtitle. If you find yourself expanding on to another point, you should use a new subtitle. Keep each paragraph limited to 3-5 sentences.

#Step 4: Close & Summarize

Summarize your message and main ideas in a few sentences and lead up to a call to action (see step 5).

The conclusion wraps up your post with a summary of your main ideas in one or a few sentences. Keep it short but make sure your readers realize the call to action that’s coming up.

Inspire and motivate your readers to act upon the advice you’ve just given. Let them know that they are really capable of doing it.

Conclusion Template

Insert your own words at ___.

Now that you know___, you’re ready to___without worrying___.
Get___. Go___. Start___. If I can do it, so can you.

#Step 5: Call To Action

Close your blog with a clear call to action. What do you want the reader to do next? Buy your product? Follow you on social media? Or simply leave a comment? Ask them!

A call to action aims to persuade your reader to take an immediate action. It’s a marketing term used in advertising, selling and blogging. “Register Today” and “Book Here” are common examples of call to actions.

However, a call to action can also be a discussion question. A discussion question engages your readers to share their own thoughts in the comments section under the blog post.

Rather than limiting your blog post to a monologue, involve your readers and make it interactive. This is a good way to build up a relationship with your reader and see how effective your post is by the amount of comments you get.

Call To Action Template

Insert your own words at ___.

When you want your reader to leave a comment:

Have you ever experienced___? I’d love to hear from you! You can leave a comment below.

When you want your reader to buy your product:

The simplest way to___. Buy yours now – limited edition on___.

When you want your reader to follow you on social media:

Let’s connect! Follow___ on___

Remember that there are many more structures for blog posts. Get creative and just play with different ones. Make it easy for yourself, but don’t follow the same template for every blog post that you write. Try to use your own words and keep your content as valuable and original as possible.