FB Group Content Plan & Examples

There are 3 things you need to do to prepare for running your own FB group:

  1. Write a description for your group
  2. Decide on your group’s rules
  3. Create a content plan to engage your group members

Step 1: Write a description for your Group

Write a description for your group that tells people what the aim of the group is and what members can expect from it. You’ll want to give enough information so people know they’re in the right place.

Example 1:The Unconventionalists, Lydia Lee

Living unconventionally and on your own terms takes guts. And you don’t have to do it alone.

Whether you have been toying with the idea of leaving your soul sucking job, transitioning out of a 9-5’er, figuring out how to create a freedom-based career, or desiring to have a lifestyle that actually includes LIVING, this place is for you.

Join this community of people taking the unconventional way to create a life and career based on who they really are. I created this group for those who want to connect, motivate, inspire, and challenge the status quo of what is really possible for our lives.

Example 2: Society of Self-Mastery, Adrienne Dorison

This is a community that supports you doing your best to be your best in business {and life}. This is a great space to get: strategic business know-how, accountability to do what you say you want to do, and the support to make it a reality.

You’re in the right spot if:

★ you’re an achiever

★ you’re ready to commit to results & success and know that it’s inevitable

★ you’re super generous and like to give back & help others

★ you’re excited to give and receive feedback and support

★ you believe in optimism & positivity

★ you’re interested in being more strategic about your success

★ you want a community of humans who ‘get you’

★ you’ve got big goals and the drive to achieve them

★ you know that growth happens inside of a community who supports you outside of your comfort zone

★ you enjoy laughing until you cry and don’t take yourself too seriously

This won’t work for you if:

♦︎ complaining & excuses are your default setting

♦︎ you’re only here to promote yourself

♦︎ you aren’t interested in helping others with feedback, support & love

♦︎ you’re not interested in connecting with other awesome humans

♦︎ you’re comfortable living inside of your limitations/constraints

♦︎ you believe all successful humans got there because of luck

Step 2: Decide on your Group’s Rules

Create a set of rules to guide your members. This is important so you don’t get people spamming your group with sales pitches. You want to encourage members of the group to share information, ask questions and support each other. This is the secret to having a successful FB group.

Your rules should include what people are encouraged to be doing in the group and what they shouldn’t be doing. You should tell people if they allowed to advertise their blogs or businesses and what days they can do this.

Example 1:The Unconventionalists, Lydia Lee


– Sharing your stories from your own lives inspired by the desire to choose personal and physical freedom

– Collaborate on ideas

– Asking for help on a challenge you’re facing in your personal or professional lives

– Asking for feedback about freedom-based business ideas and lifestyle decisions

– Sharing resources that will help other people

– Promoting yourself and your work (I want to support you guys to do this) – please do this ONLY on Saturdays during #StrutYourStuffSaturday so that we keep this group focused on support and collaboration (and spam free).

Theme days to spark fire in that unconventional belly of yours and help you utilize this group as your secret weapon:

#MomentumMonday – Set intentions of what we want to accomplish for the week helps us “theme” our week to be focused on our big goals.

#TalkItOutTuesday – What are you working on this week that you want to tell real humans about to get the support or validation that you need to move it forward?

#WatchMeWednesday – Your “Watch Me” action you want to share with the group today that you were inspired to DO or BE that got you out of your comfort zone.

#TribeSupportThursday – This day is all about asking for HELP. You can expand your learning, smash through obstacles, and find an easier route simply by asking.

 #FreeYourExpressionFriday – You have an opinion and perspective about something you may be passionate about. Free your expression and share that knowledge!

 #StrutYourStuffSaturday – Promote and share your blogs, videos, articles, products, or services that’s your pride and joy.

 #SweetAppreciationSunday – Let’s take a moment to celebrate all the things we are grateful and appreciative of in our lives!

Example 2: Society of Self-Mastery, Adrienne Dorison

 Feel free to share and engage with us daily!

 You’re always welcome to share FREE trainings and offers, helpful content, blog posts, questions, stories, motivation, etc. 

ZERO TOLERANCE … {i.e. you will be removed from the group if you do these things…}

*No spamming or promoting paid services/products on days other than Friday or specific days I’ve identified.

 *No private messaging other members to offer any of your services unsolicited. If this does happen – please contact me and let me know, we have a zero tolerance policy on this.

 Generally — BE NICE. Rudeness will not be tolerated.

Step 3: Create a Content Plan

 Now you’ve set up the description of your group and it’s rules, you’ll need to come up with a content plan so you keep engaging the people who join your group. If you don’t post content regularly, especially in the beginning as your group grows, people won’t use it.

The most common content plan owners of FB groups use is to plan different types of content for each day of the week and invite members of their group to share and post on that topic.

 For example, on Wednesdays members could share their own blogs and you share your most recent one too. Fridays might be inspiration days when you share a quote you love. These are called Theme Days and they give both you (the owner) and members some guidance about what content to post.

 Check out other FB groups you like and see what kind of content their owners create and encourage their members to post. Then create a spreadsheet or use your online calendar to remind yourself what day is for what kind of content, or use an automation software like Buffer or Hootsuite to post your content ahead of time.