You have a piece of content ready to go or want to write an article for a website that is willing to share it, but you don’t know who to target and how to find them. No problem, follow these steps and you will be sharing content before you know it!
Step 1 – Take Advantage of Google
Google is a tried, tested and true way to find places to guest post. We suggest trying this first!
Use industry-related keywords in the Google search. If you are looking for a specific niche, type your niche word with “blog”, followed by guest post, submit guest post, guest blogger, write for us, etc…..
Ex. Let’s say you’re wanting to write for a travel blog, just punch in the following search terms and any other terms you can think of that relate to guest posting:
- travel blog guest post
- travel blog submit guest post
- travel blog guest blogger
- travel blog write for us
These are the main keywords that you will need to find blogging opportunities. Make sure you’re using Google.com and take a look at the first couple pages. Open the blogs that look interesting.
Try Other Guest Posting Tools: There’s a lot options and tools out there that will help in finding blogs that accept guest post content.
Google Blog Search – Try this tool out after you have maxed out your leads on the traditional Google search engine. Google Blog Search will located blogs that are closely related to your niche and larger blogs that have a category for your niche.
Guest Blog Communities and Forums – There are a ton of communities and forums out there built specifically for finding guest blogging opportunities. The best blogs aren’t usually featured here, but it’s a great place for you to get started. My Guest Blog is a probably the best community to find places to post on. Digital Point is one of the top forums, but you will need to be do a little ground work first. You have to be active and network with members initially. Once you have developed some relationships, you can then ask for guest posting gigs.
Guest Post Tracker – A tool that allows you to find a list of blogs that accept guest posts in a desire niche. This tool will save you a lot of time and has an affordable one time fee!
This is just scratching the surface when it comes to finding guest blogging spots. Try our suggestions out first, but don’t be afraid to try other avenues.
Step 2 – Who to Contact
After you open a lot of tabs on your computer, start browsing your target blog’s Contact Us page. This will help ensure you have the right email address for your pitch. Some blogs may also have a form to complete. Make sure you figure out which one is the preferred means of contact by the site.
You will also want to find the name of the person you are trying to contact, it’s more personal when sending out emails. If you scour their site and social media platforms you will find the name of the person you are trying to contact.
In some situations, a blog may have multiple editors. Each editor might have their own focus area. Do some research to see which editor covers topics most closely related to your pitch.
Some blogs may even have a catch-all submission form. In this case, simply copy and paste your message where appropriate.
Step 3 – This is not the Time to Double Down
Sending the same email twice isn’t an option! In order to not send duplicate emails to the same prospect, create a spreadsheet of your outreach list to keep track of how many emails you have send and to who. You can include as much information as you think is useful, such as:
– Blog / Publication Title
– Name Of Editor
– Contact Email Address/ Contact Page URL
– Date Contacted
– Pitch Accepted / Declined
Something like this, should work well:
It doesn’t need to be anything fancy, it just needs to do it’s job! Which is keeping you and your outreach list organized.
STEP 4: Understanding Your Target
Now it’s time to study each prospective target you would like to pitch. The main goal is to understand some points about their blog, such as:
- What does the blog cover?
- What type of content do they publish?
- How frequently do they publish new content?
- What’s their writing style? Serious and professional? Or fun and relaxed?
- Generally, how long are their post?
A lot of blogs have editorial guidelines for their guest posts. Take a quick look at the website, this section can usually be found in the footer or inside “write for us” section. If they have an editorial guidelines section, you can probably find all information you need.
STEP 5: It’s Time to Set Some Priorities
You are now ready to prioritize your guest blog targets based on their authority. You will have a long list of guest post targets. How do you decide which ones to target first? A good start would be to look at each blog’s Domain Authority. You can do this at WebsiteSeoChecker.com. You may also find it useful for finding out Page Authority,Total Backlinks and Quality Backlinks of other sites. While the site is fairly basic, it’s perfect for someone just getting into the world of blogging. Plus you don’t have to sign-up for anything and it’s free!
If you’re just getting started publishing guest posts, it may be best to aim for blogs near or even below your own level. Blogs with a low Domain Authority could be a good target, maybe they are just getting started and have a lot of potential to grow into something big. Take a look at the site, see if it looks good and give it a fair consideration. If a site looks bad, cross them of your list. Don’t judge them only by their site metrics.
Finally, you are now ready to pitch or prioritize the sites according to the order you’ve decided to put them in.
Remember a good target for yourself should include a mix of the following factors:
A realistic Domain Authority score (comparable to your own) and a very strong topic alignment with what you’d like to write about.
Once your guest post portfolio starts to build go ahead and aim for higher authority outlets!