I prepared a downloadable zip file to attach to an email as my lead magnet. It contains three coloring sheets for kids that I designed for Mother’s Day. They can be folded and pasted onto card stock to make a homemade Mother’s Day card. Since Mother’s Day is on Sunday, I felt it was at least something seasonal I could do. I attached this file to three emails of clients that I thought would benefit from it since not all followers in my niche have kids. A better lead magnet would be more generalized since this one is too specific.