Now you’ve collected email subscribers, you’ll want to tell them when you’ve published a new blog. You do that by writing them a newsletter introducing your blog, with a link so they go to your website and read the full blog post you’ve written.
The secret to writing a good newsletter is making your reader want to read more. Here is a simple formula for capturing your subscriber’s attention and getting them to click onto your full blog:
Step 1: Write a catchy title
Write a catchy title for your blog. Ideally you’ll use the same title as your blog post. The title should be interesting and useful for your reader so they open your email.
Step 2: Create a first sentence hook
Your first sentence is important. Start with a question, strong statement or a personal story to capture your reader’s attention.
When you write make sure you are thinking of what your reader will be interested in. The question, statement or personal story should be something they will relate to because it’s a common problem they’ve experienced or it’s something they’re eager to learn.
Step 3: Offer a useful key point
Next offer a useful key point. It could be a personal insight you’ve had or something you’ve learned is important.
Keep your key point simple. Don’t reveal everything that’s in your blog in your newsletter. You want people to go to your website and read the full version there, and hopefully comment on it.
Step 4: Tell us what to expect
What is your blog going to do for your reader? Tell us exactly what they should expect to get from reading your blog. What will they learn or discover from it?
Finish your email by enticing your reader to click onto your full blog. Provide a link to your blog post in the text of your email.
Here are 3 effective examples of successful bloggers that have used this formula. As you can see they all have their own unique writing style (you should use yours!) but they all create a hook, offer a useful key point and then tell their reader what to expect in their blog.
Example 1: Neil Patel, neilpatel.com
How Long Should Your Blog Articles Be? (With Word Counts for Every Industry)
When I first started blogging, writing 500 word blog articles used to be enough. Then when everyone else started to blog I had to step up my game and increase my word count to 1000.
Eventually that trend continued and I started to write 5000 word blog posts. But after a while I stopped noticing the difference in traffic when I wrote 5000 word posts versus 2000 word posts.
So how long should your blog posts be? Well I got fed up with not knowing so I did some research and I figured out how long your posts should be.
For every industry it’s going to be different. But go here to see how long your word count should be for each industry.
Example 2: Lydia Lee, screwthecubicle.com
How to make a living with your gifts and life experience
Does it light you up to do work that helps other people? If you’re like me, meaningful work means helping others achieve goals and be better at their lives.
Your life and professional experience has armed you with amazing tools to share with other humans. The knowledge you have accumulated can be very useful for others who don’t know what you know.
In the day and age we live in, it’s so much more possible for ordinary people to start businesses that can be profitable, simply by sharing their knowledge and expertise.
I speak to so many people daily about their big dreams on having their own business. So why haven’t they started it?
They’re overwhelmed. Overwhelmed with thinking of the infinite amount of steps they believe they have to take to start a business. Not knowing even WHERE to start.
Does this sound like where you are right now?
Here’s the reality check I always give people that think they have to get all these ‘business-sy’ things in check first before being able to find customers.
Stop distracting yourself with the shiny parts of creating a business, and focus on being good at what you do instead.
Read my latest blog post here to get new perspective on where your time and energy should be focused, and learn the key building blocks of creating a successful business with your gifts and life experience.
To beating the overwhelm and getting you the clarity you need to launch your meaningful business,
Example 3: Tara Gentile, taragentile.com
5 money lessons I’ve learned in the last 6 months or so
It’s been almost 9 years now since I kissed my steady paycheck goodbye and started down the path of entrepreneurship.
As you might expect, I’ve had to learn a lot about money, my relationship to it, and its relationship to my business in that period of time.
Almost 6 years ago, I wrote my first “book” — The Art of Earning.
I thought I had learned much of what I needed to know about how my business and my money needed to play together.
Woah, boy, was I wrong!
I had learned a lot of good stuff, to be sure.
But the lessons kept on coming.
In fact, I think I’ve learned more about my money & my business in the last 6 months than I have in the first 8 years of my business!
So I’ve compiled 5 new money lessons into a post & podcast episode.
You can read it in its entirety here or listen in to the latest episode of Profit. Power. Pursuit.
Click here and see if you’ve learned these invaluable money lessons yet!